What are Backlinks? Full Explanation

What are Backlinks?

Today's digital marketing requires internet user interactions anywhere and whenever they are. With the interaction of the user, it is expected that marketing messages can be delivered correctly to increase sales.

To be able to provide this interaction, content is needed to complete the marketing process itself. The content made is not only posted but can also be included on other websites. Is usually referred to as backlinks. However, what is a backlink? Let's explore together.

Backlinks, Links from other webs

Backlinks (also known as "incoming links" or "one-way links") are links originating from one website to another website page. Google and other major search engines consider backlinks as a "voting" form for a particular page. Thus, pages with a high number of backlinks tend to rank top on search engines like Google.

How does backlink work?

Backlinks play an important role in search engine algorithms, SEO, and overall digital marketing strategies to grow your website. The easiest way to think of backlinks is as a conversation between websites. For example, people bloggers and wrote very interesting articles about prestigious sports events.

Other bloggers, people b, are linked to people's articles while sharing their perspectives. Because he also wrote about this topic on the famous online magazine site, it created a backlink to people a's's. Because online magazines have become popular, many other sites will connect back to their articles. This will enhance the authority of online magazines, and Art A articles will also get valuable backlinks from famous sites.

This is a very profitable strategy.


Why is it the importance of backlinks?

Backlinks are very valuable for SEO because they represent "sound" from one site to another.

In essence, the backlink directed to your website is a signal for search engines that other people have guaranteed the quality of your content. If some sites are connected to the same webpage or website, search engines can conclude that the content is suitable to be connected, and hence, it is feasible to appear on the Google search results page. So, getting this backlink can have a positive impact on site ranking position or search visibility.


Backlinks type.

  • Nofollow.

Nofollow tag is a backlink that will tell the search engine to ignore the link. Using this tag means that it will not pass any value from one site to another. So, they usually don't help in increasing your rank or search visibility.

  • DoFollow

Dofollow links are the type of backlink that everyone wants. Keep in mind that seating from respected sites has the most value. This type of backlink can help increase your search ranking.


However, there are Dofollow links that are considered bad or can be "toxic." This link comes from a suspicious or acquired site violates the term search engine terms and conditions.


This can cause Google to punish or even cancel your site's index. Remember, this is not about the number of backlinks, the quality that makes a difference in search rankings.


The process of producing and giving backlinks

Making backlinks are an important component of SEO outside the site. The process of getting this link is known as a link income or link making.


Some backlinks are inherently more valuable than others. For example, backlinks that have been followed by trusted, most popular sites and high authorities are considered the most desired backlink for everyone. Meanwhile, backlinks from low authority sites that have the potential to be spam will usually fail or do not reach the top rank.


Just like some of the quality backlinks you get, the link you make to other sites is also different. When linking to the external site, the choices you make about the page you link to (Page authorities, content, search engine accessibility, etc.), the anchor text you use, whether you choose to follow the link or not meta tag you can use, related to the page you can have a big impact on the value you provide

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