How SEO Works: Definition, Types, Techniques,Its Benefits

How SEO Works
How SEO Works

A website is one of the media or platforms that are widely used by business people in today's digital marketing. A website is also used as a place to promote several products in the form of goods or services. SEO is a way of being able to promote and introduce products or profiles from websites for your company and business.

Actually, many things can be done in addition to SEO. From SEM (marketing of search engines) that focuses on Google advertising, then the optimization of social networks and other methods in the field of marketing channels. In this article, we only focus on discussions related to the meaning, types, and benefits of SEO.

What is SEO?

We will enter into a discussion about the true meaning of SEO. The optimization of search engines or SEO is a form of appreciation of the pages of the website that are listed on the first page of the Google search engine.

Therefore, the general definition of SEO is a way to optimize a website to classify search results, especially in organic research. That, the organic search is performed by the user or when entering the search keywords in the Browser and the Google search engine.

SEO is very focused on searches for organic keywords and is different from SEM, which focuses on the advertising media provided by Google. Therefore, if you create a website, it will be better to optimize with SEO to use SEM, because you have to need funds or capital to promote and advertise on Google.

Type of SEO traffic

Type of SEO traffic

After knowing the meaning of SEO, enter the discussion about several types of SEO traffic types. For now, three types of traffic can be classified according to their respective functions and returns.

1. Quality traffic

The first type is quality traffic. To determine the value of traffic quality, it can be measured by how much the value of the conversion of the visitors data entering your website is generated.

For business websites, the more site visitors that become buyers, the better it will be the quality of your website traffic. In general, visitors will see and discover which products it offers. Therefore, it is included in traffic using the help of transactional keywords.

2. Amount of traffic

The amount of traffic is also very important to improve the performance of a website. The more visitors enter each page of your website, the greater the value of the traffic you can get.

Then, when you develop a business website, you need to multiply the pages with quality content. Where you can create a collection of articles in the form of blogs that contain informative keywords.

3. Organic traffic

And the last type is organic traffic, which is very appreciated by website owners because it is free. With organic traffic, you can also bring more visitors and increase conversions.

For example, when someone writes in a keyword in a search engine, and then the user clicks on the link that is displayed in the search results. Well, visit the link and, in turn, becomes organic traffic.

How SEO works and techniques

After knowing various types of traffic, the next step is to discuss how SEO works and techniques to help optimize website pages in search engines.

First, what you need to pay attention to is to be able to enter the first page and get an upper position between the rankings from 1 to 3, it is not as simple as it believes. Search engines themselves have three main tasks that you must find requests you write.

  • Crawl

The first process is that search engines crawl, which aims to collect information from all websites, pages to links.

  • Indexing

After tracking successfully, then the web tracker will save the information in the income list: Index.

  • Rank

And the last stage, the search engines will show the results of classification according to the searches that best coincide with the content that is relevant to the specific keywords.

Then, the Google algorithm always guarantees users to obtain information and content from relevant and reliable sources. Google itself also has an updated algorithm that will change from time to time according to the existing times and technology.

The mention of the algorithm uses special names, including a panda, which is an algorithm related to filtering activities (filters), rewards, and penalizes the content of the website. Then, the penguin is an algorithm that works to prevent spamdexing. And finally, Hummingbird, which is an algorithm that serves to improve the quality of both algorithms.

About SEO techniques, you must get more information about programming languages ​​and technical activities. There are several metrics to which you should pay attention and optimize to improve the performance of web pages.

Examples are auditing the vital web core, robot.txt, Sitemap, Migcrumbs, page speed, etc. You can check this information about the tools provided by Google, namely the Google search console (GSC) and Google Analytics (GA). And do not forget to always do improvements and optimizations in SEO on the page and off the page.

Types of SEO.

After knowing information about how SEO works and techniques, enter the discussion about search engine optimization types.

1. SEO on the page

The first type is to optimize SEO on the page. Your implementation can be done by making some improvements and changes to the content and pages of your website. There are several things to keep in mind, including the following:

  • Doing keyword research (keyword research)

Before creating a website, make sure you have done keyword research related to your business. The goal is that you can find out how much projected traffic you can obtain according to the keywords that are relevant to your business.

In addition, it is necessary to verify the keywords used by your competitors, so you can create pages with better content than commercial competitors. Also be sure to create interesting and unique content or page views, so that when Google crawls, your website is not considered spam or contains duplication elements or content plagiarism.

  • Technical repair

To facilitate the work of web trackers, make sure you always audit technical problems at SEO on the page. Improvements of technical issues, including SiteMaps checking, replacing broken links, avoiding errors in the redirection process, to repair damaged URLs.

  • Optimization of the website

The third step is to make improvements, especially for the content part of your website. These optimizations include adding meta titles and descriptions, which makes the headlines good, distributing the density of keywords, the writing of images, the clear content structure, and the creation of content that is relevant for the keywords that are managed.

  • Customize the user experience

And the last one is, the adjustment of each element, color, text, image, to the page of your website so that the visitors get a good experience. In addition, you also have to pay attention to the speed of the web, to the development of the content structure by the created theme.

The easier it is for users to access your site, will be directly proportional to the increase in visitor trafficking and will increase the value of the authority of your website.

2. SEO off the page

The second type is the optimization of the website through SEO off the page. This step usually serves to help increase website traffic, if its optimization development on the page is not yet enough and can increase traffic conversions for your business.

  • Create backlinks.

Backlinks are the most used method by website owners to increase the authority of their website. If your site link is placed on another website, it will generally serve as a form of recommendation for your site.

  • By promoting

You can also make promotions when loading the pages of your website on your social networking sites. The goal is to obtain a wider range of visitors. For social networks, platforms that can point are Facebook, Twitter, and Instagram.

The three platforms also provide promotions in paid advertising to promote their business products. Most relationships that are formed can increase the amount of incoming traffic on the site you create.

SEO key indicators

There are at least 8 of the main indicators for optimizing web pages with SEO. The following is an explanation related to the eight indicators.

1. Structure URL

The first indicator to be considered is the creation of the proper URL structure and according to the discussed topic. Also, be sure to create Permalinks create or Slugs that contain the main keywords of your website content.

2. Using SSL / TLS

Since 2014, Google has prioritized websites using SSL / TLS. With SSL, you can improve the security of user data that has been encrypted when the data transfer process occurs on the website.

SSL (Secure Socket Layer) certificates are very important to optimize websites. The way to find out if your website has SSL / TLS or not is to look at your URL. If you are still using HTTP, it is confirmed that your website does not have SSL / TLS. However, if you have a test certificate, then your URL will begin with HTTPS.

3. Determine the topic of the content.

After doing some of the above preparation, the next step is to determine the topic you want to master. For interesting content with great traffic, we recommend that you perform keyword research for more detailed information that is relevant to your business.

4. Define the intent of the search.

The next indicator is first determined search intent. Search intent itself is a division of keywords based on business objectives to achieve. There are at least four types of search attempts, including:

  • Informative to the need to provide a wide variety of information subject.
  • Navigation keywords to direct the company/brand directly.
  • Commercial research, for commercial and compare two products needs.
  • Transactional, namely, keywords used for the needs and increase the conversion value business.

5. Create content structure.

Then create a good structure and content according to the principles of good writing of the article. In general, you use the 5W + 1H principle. Do not forget to create a header structure, add images, videos or infographics to support the content you create.

6. Adding META tags

The sixth indicator is to add a META title and description. This is very important to help Google recognize the pages of your website. In manufacturing, there are important rules that must not write too many titles and meta descriptions.

7. Add backlinks

The more backlinks obtained, the Google will treat your website as more credible. Make sure the backlinks come from quality blogs or websites.

8. Optimize the speed of the website

For the last indicator, it is the most important thing to do. Since 2018, Google has determined that the loading speed of the website, both desktop, and mobile, is included in one of the SEO indicators. The faster your website, the easier it will be for you to rank in search pages in search engines.

Benefits of having SEO

There are several benefits you can get from SEO. The following are some explanations related to this.

1. Increase visitors traffic.

With SEO, the benefits you can get are increasing the number of visitors traffic from the organic website. You do not need to spend money on advertising promotions.

2. Increase business conversions.

The conversion value will also increase with SEO. Be sure to go to transactional keywords to get visitors who want to buy your product or service.

3. Reach a wider user

SEO can also reach a wider audience. Simply create blog articles, apply informative keywords and optimize both the page and on the page page.

4. Win long-term business profits.

And the last benefit is to obtain profits (benefit) over a longer period of time. Also, be sure to always optimize your website regularly and investigate the competition and follow the development of the updated Google algorithm.


Search engine optimization is a solution to optimize the pages of your website to classify Google search results pages search engine. There are two types of SEO, namely SEO on the page and off the page. Be sure to apply all the indicators we have described, and keep up with algorithm updates at any time. In addition, it creates content that does not contain elements of plagiarism and duplication with its competitors.

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