3 Formulas for Writing Captivating Titles Based on Psychology


 "If the first 10 words don't work, the 10,000 words after that are meaningless."

You must have heard this saying. This sentence is absolutely correct. If the first 10 words - exactly the title of the article, do not attract and create a reason for readers to read more, then the last 10,000 words, no matter how good, will be completely useless. Or like a video on your YouTube no matter how good, but the title is not attractive, people will not see your video.

In this article, I'm going to share with you how to create compelling, compelling headlines, not according to the headline style, but according to researched and proven psychological principles , helping to increase the odds of winning. readers/viewers for your content.

2 The effect of a good title

A good title will have 2 main effects:

1. Increase the conversion rate because it helps readers continue to read the content of the article, thereby increasing the likelihood that the reader will take the action we want such as reading another article, leaving information, registering for a consultation, Purchase…

2. For articles on websites or videos on YouTube, a good title will help improve SEO scores for articles and YouTube videos by increasing Click-through Rate - CTR (Click-throught-rate). High CTR is one of the factors that proves to Google/YouTube that our content is valuable.

4 Principles of writing a good headline

Principle 01: Correctly mention the “pain” of the reader

The title should touch the needs of the reader, and show them the benefit of reading/viewing this content. This is the most important thing, the most important thing. If you can do this then you have 70% success in writing headlines. Because just scratching the reader's itch , they will immediately pay attention, and when the reader knows what value they will get, they will want to learn more.

For example, with the article on How to write good headlines , of course readers read because they want to learn how to write headlines. But what they write the title for, or their difficulty when writing the title, there are many answers, and each answer will give a different content and title.

If the reader wants to learn how to write headlines to sell and our article solves that problem, the title should cover the sale, e.g. 10 ways to write headlines that double sales .

If readers are having a hard time because they are bad at writing, don't know how to edit words to make the title better, I will write: 10 ways to write a good title without being good at writing.

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The title is an extremely important part of the article, arguably the most important. So put a lot of time and effort into creating good and engaging headlines.

Rule 02: Use clear words

Don't use generic terms like: ways, some ways, some methods. Instead, state clear numbers like “9 ways, 5 methods.”

Clarity and clarity are very persuasive. Psychology proves that human instincts do not like ambiguity because it is a feature of danger. So if you see a vague title, the reader's psychology will immediately have resistance and defense, they will be more confused and when they are confused, the rate of losing readers will be high. But when instead of clarity, the reader will quickly decide to continue reading or not.

Rule 03: The title must be concise

Concise doesn't mean short. Concise is to present all the necessary content with the least amount of words and not cause misunderstandings, or difficulties in reading .

My approach is to start with a comfortable, long title that's fine. Then start looking for ways to replace long phrases with shorter ones and get rid of redundant words.

Principle 04: Titles must emphasize emotions

Psychology proves that more than 90% of human decisions are based on emotions (you can read Thinking Fast and Slow by Daniel Kahneman to learn more about this). The same goes for choosing whether or not to read an article after reading the title. If the title of the article is oppressive enough – that is , emotionally stimulating enough , the reader will continue reading.

Usually, the headlines of the tabloids will strike the reader's curiosity. On the internet there are many tutorials on how to make headlines with several hundred available headline templates, just replace the words. You can also follow this method.

However, I do not like that type of headline, it is not suitable for professional nature. So I never write headlines. If you find it suitable for your situation, use it.

Below, I'll show you how to subtly and effectively add emotional elements to your headlines.

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Sometimes, to write an article title, I have to think for a few days

3 Recipes for writing good headlines

Must-have elements in a good headline

A good title must affect both the left brain and the right brain , that is, it must make the reader's attention both emotionally and logically. The left brain is responsible for logic, it will be stimulated by numbers, nouns and verbs . The right brain is in charge of emotions, it will be stimulated by adjectives, adverbs and words that describe the experience .

Divine title structure 01

This can be called a divine structure when writing headlines. It applies not only to writing headlines, but it also applies to everyday communication and persuasion.

This structure doesn't need much analysis, it's already obvious. We just need to apply.

Example : Now let's edit the title: Best Ways to Write Headlines .

Analysis:

  • The good: This title already has both logical (writing, title) and emotional (best) elements, concise
  • Bad points: not exactly divine structure, not strong on emotions

Fix

>> 9 simple tips to help you write hundreds of catchy headlines

Words like “secret, charismatic, hundreds, simple” have a strong emotional impact.

Note : in the divine structure 01, the Somebody part can be omitted or written as an allusion

Example : 9 simple tips to write hundreds of catchy headlines that anyone can do .

“Anyone can do it” is an allusion.

Divine title structure 02

This is a proof-of-concept style of writing, that is, giving evidence that makes the reader feel that our content is accurate and effective. The title of this article “ 3 Formulas for Writing Captivating Headlines Based on Psychology ” is written according to this structure.

A few examples :

  • 10 business books Bill Gates recommends reading
  • 5 ways to increase sales according to Warren Buffett's advice
  • 3 ways a girl is sure to fail from someone who has failed 10 times

Divine title structure 03

This is a causal-if-then- structured headline used frequently in headline techniques. However, we can use it without having to make headlines.

A few examples :

  • 3 business mistakes if you make it will bankrupt you in the first year
  • 4 times when your child grows up, if you miss it, you will regret it for the rest of your life

Epilogue

Above are the ways to write titles that Techcy applies to almost all of its content. You can try applying the methods above, in combination with many other methods, to compare effectiveness.

We have tested it ourselves and found these methods to be the most effective. However, results may vary depending on your content type, product/service. If you have a better method, please share it in the comments.

Writing headlines is also a skill, if you regularly practice, your headlines will become increasingly sharp and effective.

Good luck

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